TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.

fevereiro 28, 2019

TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.

TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release. http://entertainment.time.com/2012/05/25/et-at-30/slide/a-studio-passes-on-e-t/ TrendWarrior101 February 28, 2019 at 04:46PM

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TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.

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