TIL that the high rate of lesbians driving Subarus is not a coincidence, but rather the result of a strategic marketing campaign based around the outdoorsiness of the vehicle brand and the niche target market


TIL that the high rate of lesbians driving Subarus is not a coincidence, but rather the result of a strategic marketing campaign based around the outdoorsiness of the vehicle brand and the niche target market https://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/ prawnofthedead February 26, 2019 at 11:19AM

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