TIL a German study found that wine tasted better if the drinker thinks it's more expensive. Subjects inside an MRI scanner tasted a $14 red wine 3x but were told each sip was from bottles costing $3, $7, & $21. The brain's motivation & reward center was more active for the "more expensive" wine.

março 30, 2020

TIL a German study found that wine tasted better if the drinker thinks it's more expensive. Subjects inside an MRI scanner tasted a $14 red wine 3x but were told each sip was from bottles costing $3, $7, & $21. The brain's motivation & reward center was more active for the "more expensive" wine.

TIL a German study found that wine tasted better if the drinker thinks it's more expensive. Subjects inside an MRI scanner tasted a $14 red wine 3x but were told each sip was from bottles costing $3, $7, & $21. The brain's motivation & reward center was more active for the "more expensive" wine. https://nypost.com/2017/08/15/your-brain-is-why-expensive-wine-tastes-so-good/ Miskatonica March 30, 2020 at 10:31PM

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TIL a German study found that wine tasted better if the drinker thinks it's more expensive. Subjects inside an MRI scanner tasted a $14 red wine 3x but were told each sip was from bottles costing $3, $7, & $21. The brain's motivation & reward center was more active for the "more expensive" wine.

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