TIL - In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.

abril 29, 2020

TIL - In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.

TIL - In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million. https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ fraggle_captain April 29, 2020 at 09:46AM

Pesquisar este blog

Pet Guias

TIL - In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.

Comentários

Postar um comentário

Postagens mais visitadas

TIL police are called to Walmart stores 3-4 times as often as they are to other big-box retailers like Target. 25% of all arrests in St. Petersburg, FL and 92% of larceny calls in Granite Falls, NC are attributed to single Walmart locations in each city.

TIL that the Vatican is the largest wine consumer in the world per capita. Each resident of the city-state consumes an average of 74 liters of wine per year, or nearly 100 bottles. This is twice as much as in France and seven times more than in the United States.