TIL that in the 80's, A&W launched a competitor to the McDonald's Quarter Pounder: a 1/3 Pound burger at a lower cost. It ultimately failed because most customers thought the 1/4 pound burger was bigger than the 1/3 pound one.
TIL that in the 80's, A&W launched a competitor to the McDonald's Quarter Pounder: a 1/3 Pound burger at a lower cost. It ultimately failed because most customers thought the 1/4 pound burger was bigger than the 1/3 pound one. https://awrestaurants.com/blog/aw-third-pound-burger-fractions gaydotaer August 14, 2021 at 03:47AM
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