TIL Mars, Inc refused to allow M&M's to be used in the film E.T.; believing that E.T. would frighten children. The Hershey Company, in turn, agreed to have their Reese’s Pieces candy featured. Reese’s Pieces experienced a 65% bump in sales after E.T’s release.


TIL Mars, Inc refused to allow M&M's to be used in the film E.T.; believing that E.T. would frighten children. The Hershey Company, in turn, agreed to have their Reese’s Pieces candy featured. Reese’s Pieces experienced a 65% bump in sales after E.T’s release. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial?wprov=sfti1 Straight_Dirt6080 October 26, 2022 at 01:24AM

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